Our vision
Follow the thread.
The story of Lassie, told in five stitches.
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My mother could bead plain cotton into something you couldn’t look away from.
I tried to copy her. I failed, every time.
Years later, a beaded tank stopped me in a shop window. Up close, the beads were glued on.
Hers were sewn. So I picked the needle back up.
One bead became a row. A row became a tank.
Every piece is still beaded by hand — mine. One of each. When it’s gone, it’s gone.
— Layla, founder & master sewer
The hands behind it
Layla & Dunia
Layla
Founder & master sewer
The maker. Every bead is set by Layla’s own hand.
Dunia
Marketing director
Brings it into the world — how Lassie speaks, and where it shows up.